Express means "fast" in many languages. If you want, that you have an image as "fast", then you should use Express-Domains. You can now register domains like yourname.express. The Express-domain(s) will highlight your company, product or service at the internet.
What do you get by operating a website with the"express" domain ?
An address like yourname.express is easy to remember. The memorability of a domain is critical for internet marketing.
With an "express" domain you stand out compared to the crowd of websites on the Internet that use other domains.
In addition to that, it is easy to forward an Express Domain to an existing domain or URL.
The relationship between better ranking and the new top-level domains was proved by a study of Searchmetrics for Berlin-domains . Websites with Berlin-Domains frequently place better than websites with .de domains and .com domains in regional searches with Google. The result of the study by Searchmetrics can be summarized as follows:
"42% of searches show that .berlin domains rank better locally ."
The study of total sites in Houston shows that the results by Searchmetrics are generalized in all new top level domains, including the Express-Domains: It was proved that Google uses the domain endings of the New Top Level Domains as a key element for the assessment of domains. Total sites draws as a conclusion:
"It is clear that the new top-level domains improve the ranking in search engines. "
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